Project
Client
Year

2023

IBM

Watson X

Focus

3D Design, Branding, Animation, Key Visuals

Info

BUCK worked closely with IBM’s Blue Studio to reimagine WatsonX as the new face of AI within IBM’s impressive enterprise solutions. Inspired by fractals, we built a system that mirrored AI’s ability to create infinite variation from a single idea, balancing organic complexity with precision to convey clarity, focus, and scale.


I helped define the fractal-based visual language during early concepting, translating abstract mathematical ideas into tactile, dimensional forms. I designed 3D compositions that became the campaign’s modular building blocks, adaptable across animation, film, and key visuals while preserving IBM’s clarity and brand integrity.

Early Development