Project
Client
Year

2023

IBM

Watson X

Focus

3D Design, Branding, Animation, Key Visuals

Info

BUCK worked closely with IBM’s Blue Studio to reimagine WatsonX as the new face of AI within IBM’s impressive enterprise solutions. Inspired by fractals, we built a system that mirrored AI’s ability to create infinite variation from a single idea, balancing organic complexity with precision to convey clarity, focus, and scale.


Abstract digital art featuring a symmetrical pattern of concentric circles and petal shapes in shades of lavender and white, creating a bubble-like, geometric design.

I helped define the fractal-based visual language during early concepting, translating abstract mathematical ideas into tactile, dimensional forms. I designed 3D compositions that became the campaign’s modular building blocks, adaptable across animation, film, and key visuals while preserving IBM’s clarity and brand integrity.

Abstract digital art featuring interlocking circular shapes in shades of purple and white on a light gray background.
Abstract digital art featuring a spherical design with swirling purple and white lines on a light gray background.

Early Development

Abstract image of multiple curved, ribbon-like shapes in shades of white, beige, and light purple, swirling in a circular pattern on a light gray background.
A geometric sculpture made of reddish-brown material, consisting of interconnected blocky shapes with a spherical protrusion in the center.
Top-down view of a geometric wooden puzzle with interlocking hexagonal and circular pieces arranged symmetrically on a plain, light gray background.
Close-up of white and orange spiral paper or cardboard rolls arranged in a concentric pattern.
Close-up image of several curved metallic wires arranged in an abstract pattern against a plain, light gray background.
A geometric wooden puzzle with interconnected star-shaped pieces arranged in a symmetrical pattern on a plain background.
A geometric wireframe sphere composed of interconnected circles on a white background.
Green metallic snowflake sculpture against a plain, light background.
A digital artwork featuring a spherical formation composed of white circular and oval shapes against a textured gray background.
Close-up of a stack of white, curved, layered surfaces with smooth edges, creating a flowing, spiral-like pattern.
Abstract composition of overlapping circles on a light gray background
A symmetrical, abstract sculpture with a hollow center, composed of interwoven, curved, grid-like patterns in shades of beige and light brown, set against a plain, neutral background.
A spiral arrangement of white and beige paper petals, forming a flower-like shape against a plain background.
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