Year
Client
Project

2023

IBM

US Open

Focus

3D Design, Branding, Animation, Key Visuals

Info

For the IBM x US Open partnership, the challenge was to visualize complex data stories in a way that felt human, precise, and dynamic. The visual system merged abstraction and realism, channeling the speed and elegance of the sport while expressing IBM’s technical expertise in an engaging, brand-consistent way.

I co-developed the 3D visual language, creating data-inspired compositions that aligned with IBM’s precise brand standards. I built a workflow for color accuracy and composition, enabling the team to produce high-resolution assets without sacrificing design fidelity, ensuring creative consistency across all deliverables.

Early Development