Year
Client
Project

2023

IBM

US Open

Focus

3D Design, Branding, Animation, Key Visuals

Info

For the IBM x US Open partnership, the challenge was to visualize complex data stories in a way that felt human, precise, and dynamic. The visual system merged abstraction and realism, channeling the speed and elegance of the sport while expressing IBM’s technical expertise in an engaging, brand-consistent way.

A digital illustration showing tennis balls connected by curved colored lines on a light gray background.

I co-developed the 3D visual language, creating data-inspired compositions that aligned with IBM’s precise brand standards. I built a workflow for color accuracy and composition, enabling the team to produce high-resolution assets without sacrificing design fidelity, ensuring creative consistency across all deliverables.

Abstract digital illustration with interconnected curved lines and nodes on a light gray background, with a blue platform at the bottom.
A digital rendering of a tennis court with a blue surface and a white net, featuring various abstract lines and dots representing a digital or virtual tennis game or data visualization.
A blue indoor pickleball court with a net, a yellow paddle, and a blue ball on the court.
Close-up of three tennis balls with two purple and white tennis rackets hitting a yellow tennis ball against a plain light gray background.
A minimalist tennis-themed sculpture featuring a yellow tennis ball on a blue curved rod and a white ball on a similar rod, with a white grid in the background.
A blue sports court with white lines, with several strings attached to small circular balls, casting shadows on the court.
Tennis ball on a string casting a shadow on the white surface.
Abstract image of white and yellow lines on a bright blue background creating geometric patterns and shadows.

Early Development

A digital wireframe model of a tennis net and court, with surrounding curved lines and background elements in a monochrome, 3D rendered style.
Modern minimalistic art installation with a large white wall, thin vertical and diagonal lines, and a central horizontal shelf with a wire mesh surface.
Line drawing of a tennis net with tennis balls in mid-air above and around it, on a simple white background.
A tennis court with a white tennis ball near the net, which is made of wire mesh, on a smooth, light-colored surface.
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