Year
Client
Project

2025

IBM

THINK 2025

Focus

3D Design, Branding, Animation, Key Visuals

Info

IBM Think, the company’s flagship thought leadership event, needed a tactile and expansive visual system. Drawing inspiration from paper craft, architecture, and microscopic textures, we built a dimensional identity around deconstructed letterforms, activated by light and materiality, to create a system both refined and adaptable.

3D blue and purple digital graphic of a downward trending stock or financial chart with a white background.

As one of the lead 3D designers, I established the rules for how the Think logo could be transformed into a scalable design system. I created layered structures and several frameworks for the logo’s construction that worked across macro detail shots and large-scale stage environments, setting the creative foundation for all visual outputs.

Early Development

Abstract geometric sculpture with blue and gray curved and rectangular surfaces featuring dotted patterns.
Abstract digital illustration with curved shapes in shades of purple, blue, and gray, with a starry pattern on one curved surface.
Close-up of layered blue and white signs with cut-out lowercase letters spelling 'f', 'i', 't', 'h', 'l', and 't', arranged in a staggered, geometric pattern.
Close-up of large 3D letters 'L' and 'A' in blue with white borders, viewed from above.
An abstract digital art piece with a soft gradient background featuring pastel shades of pink, purple, blue, and beige. A large geometric shape with sharp edges and gradient colors is at the center, creating a modern and minimalist aesthetic.
Abstract digital artwork with soft pastel gradient colors, featuring a 3D geometric shape resembling a stretched, colorful rectangular prism with smooth shading and a shadow on a gradient background.
Abstract digital artwork with layered white and blue angular shapes and light purple accents.
Abstract 3D geometric sculpture with interconnected L-shaped panels in blue, purple, and beige colors, featuring a dotted pattern, set against a plain gray background.
Abstract background with overlapping curved shapes in shades of purple, pink, orange, and red.
Abstract digital art featuring a flowing, curved structure with blue and purple hues, resembling a modern architectural design or a digital wave.
Minimalist abstract art featuring layered white geometric shapes on a gray background, forming a stylized arrow pointing to the right.
A digital illustration of a purple box with a white top, set against a light gray background.
Close-up of a 3D abstract logo with blue gradient on a light background.
Close-up of a neon-lit, futuristic paper airplane with glowing edges in blue, pink, and orange on a white background.
Abstract colorful gradient with shades of blue, purple, pink, and orange.
Abstract image with curved, layered shapes in pastel colors including pink, blue, and orange on a light gray background.
Abstract digital art with concentric rectangles in shades of pink, purple, and blue, creating a layered, gradient effect.
Abstract modern design with layered white and blue curved shapes on a gray background.
Abstract blurred image with streaks of yellow, purple, orange, and white colors.
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