Client

Microsoft

Project

Surface Laptop 5

Year

2023

Focus

3D Design, Branding, Animation, Key Visuals

Info

The launch film for Microsoft’s Surface Laptop 5 fused live action and abstract 3D design in a sensory journey that celebrated the product’s craftsmanship and innovation. Organic textures met precise geometry, creating a seamless blend of tactile warmth and technological precision across key product moments.

Close-up of a CD or DVD reflecting colorful light with a spiral pattern.

I conceptualized, designed, and animated key 3D sequences, including the hero keyboard reveal and a dynamic camera journey.

Abstract close-up of overlapping glass or plastic circles with iridescent reflections in shades of pink, purple, blue, and black.
Close-up of a textured, glittery green surface.
Abstract background with soft purple and pink circular light patterns.
Close-up of a green surface with a small, rectangular, rainbow-colored light shining through a tiny slit.

Early Development

Close-up of a closed silver laptop with USB-C port and headphone jack on the side, placed on a white surface with a subtle orange glow.
Close-up of a thin, elongated black object against a sepia-toned background inside a frame or container.
Close-up of a cracked smartphone screen with a starburst pattern.
A silver Microsoft Surface laptop open on a smooth surface in a minimalist setting.
Close-up of overlapping circular shapes with gradient coloring in shades of orange, cream, and black.
Close-up of a silver metal object with a circular shape, featuring a central hole and a horizontal black line across the middle, with colorful light reflections.
Close-up of the corner of a silver laptop with a keyboard visible near the bottom, on a light-colored surface.
Close-up of a metal spoon in a silver spoon holder on a white and green background.
A white plastic medication blister pack with empty pill or tablet slots on a plain white surface.
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