Client

Logitech

Project

Keep Playing

Year

2024

Focus

3D Design, Branding, Animation, Key Visuals

Info

Logitech G needed a flexible motion toolkit to unify multiple product lines with a cohesive brand language. We built a library of interchangeable motion elements that could mix product renders, typography, and 3D textural backdrops derived from each product’s design DNA

Close-up of a sleek, modern, blue digital camera with a focus on the top buttons and zoom dial, set against a matching blue background.

I was in charge of designing and animating a series of 3D backgrounds based on product geometry and surface details. These assets became modular tools that could be applied to any campaign, allowing for quick adaptation while maintaining brand consistency and a product-specific visual identity.

Close-up view of black computer keyboard keys with the Logitech 'G' logo printed on them.
A large group of black cylindrical microphones arranged in a grid pattern.
Stacked blue paper straws with the phrase 'KEEP PLAYING' printed around each straw in a repeating pattern.
Multiple black virtual reality headsets stacked together, each with a small grid and the words 'GAME' and 'VOICE' printed on the front.
Close-up view of multiple black and silver tuning forks lined up in diagonal pattern.
Close-up of multiple plastic keyboard switches with exposed internal components, arranged in a pattern.
A close-up view of numerous silver hockey pucks stacked in an organized pattern.
Close-up of a blue, backlit computer keyboard with a focus on the number keys.
A large collection of black cylindrical objects arranged in rows, with some taller cylinders in the center, creating a pattern of repetition and contrast.
Close-up of a computer keyboard with gray and white keys labeled 'PRNT'. The keys are arranged in a grid pattern.
Blue background with floating blue 3D letters and the words "BREAK THROUGH" in large white 3D letters in the foreground.
A tunnel made of blue letters spelling 'PLAYING' repeatedly, creating a vortex effect.