Client

Microsoft

Project

Copilot Laptop

Year

2024

Focus

3D Design, Branding, Animation, Key Visuals

Info

Microsoft had a big year in 2024, launching their flagship Copilot products into their software and cloud ecosystems. Their next step was releasing a fleet of computer devices with Copilot integrated in them at a hardware level. To announce this groundbreaking milestone, they needed a new, elevated visual identity to match the leap to these new Next Gen AI PCs. A striking new look to not only announce their new product but to bring a visual cohesion to the brand globally at this exciting moment in Microsoft history. To do this, they wanted us to challenge the way they think and operate.

Close-up of a laptop keyboard with a glow effect on a few keys, including the Alt, left arrow, and Enter keys.

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Several modern smartphones on stands, arranged in a diagonal line, reflecting light, with a minimalist background.
A blue Surface Duo 2 tablet with a keyboard attachment, partially open, on a plain light background.
Close-up of the side of a silver laptop, showing various ports including a USB port, a display port, and two orange-colored USB-C ports.
Two smartphones are positioned back-to-back with their edges touching, surrounded by an abstract sunburst or starburst design, set against a clear blue sky.
Close-up of a modern keyboard with some keys illuminated and on a reflective surface creating shadows and light streaks.
Close-up of a stack of laptops, with the top one displaying the Windows logo on its screen
Multiple closed laptops with the Microsoft logo on the back are arranged in a pattern, with some laptops tilted at different angles, creating a geometric design.
Close-up of a sleek, modern silver electronic device, possibly a laptop or tablet, with a reflective surface and illuminated edge, set against a gradient pastel background.
Close-up of a blue laptop keyboard with a pink and orange light reflection on the palm rest area.
Close-up of a sleek, black foldable smartphone with a Windows logo visible on the top edge, set against a gradient background.
Stack of various Apple devices, including MacBook laptops, arranged on a reflective surface with a gradient background.